Rooh Afza Rebrand

About Project

This project is a redesign the iconic Rooh Afza brand with a contemporary aesthetic. The redesign preserves the brand's heritage while introducing a refreshed visual identity. Key elements include refined typography that enhances readability, simplified illustrations that maintain the brand's charm while achieving a cleaner aesthetic, and the same colour palette to keep that essence. The goal is to modernize Rooh Afza while respecting its cherished place in cultural history.